Utilising creative technology innovations for the betterment of humanity.

(1) Build an inclusive, inspiring, innovative culture to nurture creatives, technologists & future talents. (2) Build responsible innovative technology solutions. (3) Provide research-based, story-driven social impact technology enablements, utilising technology for good.


Our Founder

Christel Cherryadi, BAppSc, BA
Founder, Digital-XR Designer & Creative Director
Christel is an award-winning digital-XR designer with 10+ years of creative industry experience. Through strategic design solutions, she nurtured start-ups' growth, supported multi-national companies in building their digital presence & helped non-profit organisations upscale in Indonesia, Singapore, Australia, New Zealand & Spain.

Christel loves ideas and is passionate about how creative technology can be used to impact people’s lives positively. She often asks herself “What if …?” questions that lead to innovations.
Christel Cherryadi
"Art is a way of communicating ideas and emotions. Design is a way of problem-solving where constraints fuel creativity. When creativity collides with technology, magical things happen."

Our Team

Michael Simatupang, BSc
Software Engineer

Michael is experienced in working with smart technologies to develop innovative solutions for digital identity and security. He specialises in backend development, embedded system, AI, IoT, and robotics.

Jazmin Tunks
3D Artist & Animator

Jaz is an Australian 3D artist, highly skilled in 3D modelling, sculpting, animation & special effects. Her creativity boosts end-users engagements with digital contents.

Frances Lau, BMus
Music Producer & Sound Designer

Frances is an AIM (Australian Institute of Music) graduate who specialises in music composition & production. Her music & sound design brings magic to brand-storytelling.

Yui Okamoto
Social Impact & International Development

Yui is passionate about international development and sustainability, Yui is committed to making a positive impact on global society.

Oveena Widyaratne
UoA Campus Ambassador

Oveena is a Bachelor of Computer Science student at the University of Adelaide who aspires to become a frontrunner in the commerce-tech space. She is personable, passionate and optimistic about making a possitive impact.

Alan Wong
Digital Marketing and Media Associate

Alan specializes in crafting and executing strategic marketing campaigns that elevate brand presence and engagement. With expertise in digital marketing, content creation, and communications, Alan's innovative approach helps bridge the gap between brands and their audiences.

Our Values

Right People
Our team operates from a place of strength, we take roles based on what we love doing & what we do best.
Right Mindset
We value people, ideas & innovations, embrace progress & often challenge the status quo. Problem-solving is our creative DNA.
Right Attitude
We believe hope, resilience & perseverance are the keys to achieving our goals. We value relationships, adaptability & excellence.
Right Management
We build systems to support people. With agile mindset, workflow refining increases productivity.
Right Purpose
As a company we value why we do what we do. At our best, we aim to contribute to society and make positive impacts.
Right Strategy
We refine & tailor our deliveries through resource-optimising strategies, ensuring high-quality, user-friendly end products.
Let's Innovate & Grow!
It's our privilege to support you & the business of your dreams. Let's create a new digital marketing recipe with immersive communication strategy.
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