Our
Vision

Utilising creative technology innovations for the betterment of humanity.

(1) Build an inclusive, inspiring, innovative culture to nurture creatives, technologists & future talents. (2) Build responsible innovative technology solutions. (3) Provide research-based, story-driven social impact technology enablements, utilising technology for good.

Our
Mision

Our Founder

Christel Cherryadi, MA
Founder, XR Designer & Developer, Creative Director

Christel is an award-winning digital-XR designer with 10+ years of creative industry experience. Through strategic design solutions, she nurtured start-ups' growth, supported multi-national companies in building their digital presence & helped non-profit organisations upscale in Indonesia, Singapore, Australia, New Zealand & Spain.

Christel loves ideas and is passionate about how creative technology can be used to impact people’s lives positively. She often asks herself “What if …?” questions that lead to innovations.
Christel Cherryadi
"Art is a way of communicating ideas with emotions.
Design is a way of problem-solving & constraints fuel creativity.
When artistic design collides with technology, magic happens."

Our Team

Timothy Horasio
Event & Media Producer

Tim is an experienced media producer specializing in videography, video production, sound engineering, and multimedia operations. Focused on innovative content creation and event production, he is reliable, responsible, and always ready to help.

Jazmin Tunks, BA
3D Artist & Art Director & Storyliner

Jaz is an Australian 3D artist, highly skilled in 3D modelling, sculpting, animation & special effects. With keen eyes on artistic direction & creativity, she crafts engaging visual narratives to make artistic visions come to life.

Aviv Rafaeli, BA
2D Animator & Storyliner

Aviv is a passionate storyteller, aiming to leave narrative breadcrumbs that has a positive impact in people's life.

Khoi Nguyen (Michael) Mai
Software Engineer

Nguyen (Michael) is an aspiring software engineer with a passion for programming, driven by a visionary and purposeful approach to solving societal problems. Smart, helpful, and dedicated to creating solutions for the disadvantaged.

Yui Okamoto
Social Impact & International Development

Yui is passionate about international development and sustainability, Yui is committed to making a positive impact on global society.

Our Values

Right People
Our team operates from a place of strength, we take roles based on what we love doing & what we do best.
Right Mindset
We value people, ideas & innovations, embrace progress & often challenge the status quo. Problem-solving is our creative DNA.
Right Attitude
We believe hope, resilience & perseverance are the keys to achieving our goals. We value relationships, adaptability & excellence.
Right Management
We build systems to support people. With agile mindset, workflow refining increases productivity.
Right Purpose
As a company we value why we do what we do. At our best, we aim to contribute to society and make positive impacts.
Right Strategy
We refine & tailor our deliveries through resource-optimising strategies, ensuring high-quality, user-friendly end products.