Welcome to Creart Digital Media

Founded in: April 2022

Australia's creative production studio and software house, delivering world-class immersive and critical technology innovations for good, and end-to-end digital media solutions.

Our
Vision

Shaping immersive and critical technology for the betterment of humanity.

Our
Mission

Foster an inclusive, inspiring, and innovative culture, rooted in safety, wellbeing, and unity, where creatives and technologists at every stage thrive to champion ethical, human-centred innovation and inclusivity, bringing these values to every space they influence.

‍Empower industries through responsible, world-class immersive and critical technology solutions, designed with strategic precision, creativity, and care, setting new benchmarks for research-based, human-centred innovation for education, mental health, government, business, and social impact.

‍Champion responsible innovation through thought leadership, cross-sector collaboration, and an intergenerational, whole-of-community approach to bridge the generational gap of technology and co-create a safer digital future for the next generations, where safety and wellbeing are at the centre of human-centred technological innovations, not an afterthought.

Our Team

Christel Cherryadi, MIMT

Founder | AI-XR Creative Director & Tech Lead
Christel is an award-winning creative technologist and digital innovation strategist with over 14 years of cross-disciplinary experience across the creative industries — including visual design, multimedia production, UX/UI, and full-stack digital development. As the founder of Creart Digital Media, she leads organisations into the next frontier of digital transformation by integrating AI and XR (Extended Reality) into meaningful, human-centred innovation.

Blending deep expertise in UX, brand, and storytelling with hands-on technical skills in immersive design and prototyping, Christel delivers scalable, research-driven solutions that serve both business goals and social good — bridging the gap between vision and execution.

With ethical design and e-safety at the core, her AI-XR strategic consulting helps schools, enterprises, and creative teams design and implement immersive experiences, virtual learning environments, AI-powered user journeys, and emotionally intelligent digital ecosystems.

She actively delivers keynotes on creative technology, digital wellbeing, and immersive innovation across national platforms in Australia, and has been featured in media outlets covering the intersection of tech, creativity, and social impact.

She brings innovation to life — from roadmap to real-world impact. 🎯

Janottamma Yudianto, BA (Psych)

Education and Wellbeing Programs Associate
Janottama is a curious and research-driven individual with a background in psychology and a passion for the digital world, particularly video games and immersive technologies. His interdisciplinary work includes training design, social research, educational innovation, and gaming psychology.

At Creart Digital Media, Janottama combines his deep interest in human behaviour with emerging technologies to support the development of emotionally engaging, evidence-based programs that promote wellbeing and immersive literacy. With a strong belief in making learning both meaningful and enjoyable, he is committed to contributing impactfully—while sparking curiosity through playful, accessible EdTech experiences.

Sylvia Yunn

Creative Technologist & Software Engineer
With a background in fashion modelling, illustration, and 3D modelling, Sylvia brings a unique creative lens to problem-solving in the digital space. Her work is shaped by a strong sense of visual appeal, an eye for detail, and a natural instinct for pushing ideas beyond the expected.

At Creart Digital Media, she brings out-of-the-box imaginative concepts to live prototypes - blending creative depth and technical capability. Sylvia's unique skillset and mastery of a wide range of digital tools that sit at the intersection of design and technology is a rare find.

We do it Right!

Right People
Our team operates from a place of strength, we take roles based on what we love doing & what we do best.
Right Mindset
We value people, ideas & innovations, embrace progress & often challenge the status quo. Problem-solving is our creative DNA.
Right Attitude
We believe hope, resilience & perseverance are the keys to achieving our goals. We value relationships, adaptability & excellence.
Right Management
We build systems to support people. With agile mindset, workflow refining increases productivity.
Right Purpose
As a company we value why we do what we do. At our best, we aim to contribute to society and make positive impacts.
Right Strategy
We refine & tailor our deliveries through resource-optimising strategies, ensuring high-quality, user-friendly end products.

7 Essential Mindsets

Clear is Kind

We speak with honesty, empathy, and purpose. We work with clear expectations, guiderails, and two-way constructive feedback. We value people for who they are, not just what they do. We place honour where honour is due. We say yes or no with integrity rooted and care.

Wellbeing is a Creative Force

We protect what fuels us. Burnout kills brilliance. We set boundaries, design sustainable workloads, and measure outcomes while looking out for individual and collective mental health. We notice when someone’s running low, we check in, and we step up to help. A thriving team is one where people can create without burning out.

Purpose Fuels Performance

We do our best work when we know why it matters. Purpose shapes our priorities, sharpens our decisions, and reminds us that “we” is stronger than “me.” We celebrate individual wins, but we rally for each other when it counts - even if it costs us something in the moment.

Courage Over Confidence

We don’t fear uncertainty, we step into the unknown strategically and carefully. We explore and test ideas, learn and iterate as we go. We fail fast, adapt, and build rigorously with resilience. Courage is goes beyond the first leap, it’s following through, adapting when things change, and owning the outcome no matter how the story unfolds.

Think Bold. Act Wisely.

Dream big, build responsibly. Divergent thinking enables us to imagine without limits. Convergence thinking enable us to ground our ideas in strategy, ethics, and care. Boldness opens new possibilities; wisdom ensures they last. We think about people, impact, and the future in every decision, building work we’re proud of today and that still matters tomorrow.

Own it. Elevate it.

Raise the standard. We take ownership from start to finish and aim higher than 'good enough.' Excellence is our default, and we lift not just our work, but also one another to reach the highest potential. Progress matters. Quality and care are never optional.

Unity is our Superpower

Many lenses, one vision. We operate with strength-based approach and compliment others weaknesses through powerful collaboration rooted in authentic relationship and trust. We welcome multicultural, neurodivergence, and cross-disciplinary talents. Unity doesn’t mean uniformity - it means healthy debate, aligned purpose, and moving forward together once the decision is made.