Adobe Premiere Pro . After Effects . Audition . Final Cut . Davinci Resolve. Cinema 4D
Christel Cherryadi
Multi-award-winning multimedia specialist & digital designer with 12+ years of experience working with start-ups, multi-national companies, global projects, and non-profit organizations across Australia, New Zealand, Indonesia, Singapore, Japan, Thailand, UK, and Spain. Excels in BrandTech, strategic visual communication, motion graphic animation and has consistently elevate brand image, digital presence, and sales conversions through innovative solutions.
DISCOVER MY DESIGN CAPABILITIES AND PROJECT HIGHLIGHTS IN 30 SECONDS:
Australia . Japan . Thailand . Indonesia . Singapore . New Zealand . Spain . UK
DIGITAL DESIGN & MARKETING Sweety was the second-leading diaper brand in Indonesia. In early 2017, I led the brand’s digital transformation, championing its entry into the online marketplace through a comprehensive digital transformation - including brand propositioning, end-to-end on-brand visual communication, and strategic digital marketing campaign across multiple e-commerce platforms e.g. Lazada, Tokopedia, and Shopee.
This boosted Sweety’s online presence to top the chart as #1 diaper brand online and resulted in a 15% increase in national revenue within just three months - a promising new revenue stream on top of the steady offline revenue.
Pioneered and developed ground-breaking AI-XR digital innovation in MarCommTech (enhancing user engagement), EdTech (revolutionising learning experiences and improving learning outcome), and EmoTech (fostering digital mental health) through impact-driven and research-based approach with a vision to utilise creative technology for the betterment of humanity.
• Founder • Digital Innovator • Founder • Creative Director • Founder • Digital Innovator •
• Work locally • Impact globally • Work locally • Impact globally • Work locally • Impact globally •
Artists Sill Live Here
Hillsong AR Trading Cards
DIGITAL INNOVATION FOR MENTAL HEALTH Mirror XR | Shards of Memories
Recognised as a SA/NT iAwards 2025 Finalist (Technology Platform) for Australia’s first AI-hosted AR-VR storyliving experience. This project premiered at Adelaide Fringe 2025, successfully secured funding and official support from the South Australia Mental Health Commissioner (SAMHC) Staging Change Grant, and fostered a whole-of-community approach for social impact through partnerships with Torrens University, SAE, St. Peters’ Girls School, and Collab4Good.
I lead a team of 5 software engineers, 5 multimedia operators, and 10 event runners and personally deliver end-to-end production from branding, graphic-digital design, video production, post-production, motion graphics, 3D modelling, animation, and VR development.
AUGMENTED REALITY FOR ALL Overlay AR Demo for Maritime Expo at Sydney ICC ThincLab Entrepreneurship Journey AR experience for ThincHer program launch Insight Unlimited first AR Campaign for Kids Album launch
Christel is conscientious, creative, generous in her time and commitment to others, persevering in her mastery of design, innovative thinking, project management, and leadership.
Creart Digital Media has produced excellent Augmented Reality works! I never thought it was possible.
Nigel Haslam
Creative director - motion circus
Working with Christel had been such a pleasure, her passion is contagious.
Ety Setyaningsih
DIRECTOR - ORDESA
Christel has an eye for innovation. She gets tasks done in the vision that you expect! She is so bubbly and friendly.
Vanessa Mercurio
MARKETING COORDINATOR - RSPCA
Christel is a highly creative individual who is solution driven, passionate about entrepreneurship and innovation .
Zrinka Tokic
DIRECTOR - THINCLAB
The Creart Digital Media team has done an amazing job, the attention to detail is incredible.
Lee Collier
creative director, PRODUCER
Christel is a very organised designer, she has big ideas, then she acts on them, always with a smile.
Jill Moonie
INDUSTRY LIASON OFFICER - SAE
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